Business principles must apply to Sport Federations

Cricket Namibia, like most Sports Federations, has seen tough times on the financial front. Through the implementation of strong leadership, clear strategic vision and ethical business decisions, Cricket Namibia has shown that Sports Federations can deliver community programs, perform on International level and manage to achieve a positive financial bottom line.

Johan Muller (CEO Cricket Namibia) stated that “the clear leadership and strategic business decisions by the board appointed at the end of 2018, steered Cricket Namibia in the recent year to financial and on-field success. On the financial front Cricket Namibia showed both accounting and cash profits for the 2019 financial year while paying back N$ 4.5 million to creditors. This is a significant achievement by any Sports Federation and is based on strategic decision making and prioritizing ethical business procedures. The Board’s decision to appoint a high profile, experienced coach, led the team in qualifying for the ICC Cricket World league II and the first-ever T20 World Cup.”

Dr. Rudi van Vuuren (President Cricket Namibia) stated “At CN we believe that a strong healthy organizational culture can make us thrive in the face of adversity. The COVID 19 pandemic that brought the world to a standstill posed its own unique challenges to CN however, the culture of excellence developed in the past 20 months within the organization has kept CN strong and healthy. 

Our cultural journey focused on establishing values within the organization and then living those values towards our stakeholders and measuring the outcomes of our efforts.

CN is proud of how it has dealt with its finances both in systematically settling debts and in attracting new sponsors due to financial prudence and creating value for sponsors.  We at CN further focus on trying to connect with our stakeholders i.e schools, the media, clubs and the government through good open communication. 

The appointment of a national men’s and woman’s coach, the appointment of a well qualified experienced CEO, the focus on growing our employees and contracting the top players in the country whilst developing our young and upcoming talent have yielded measurable results such as qualification for the T20 World Cup and gaining One Day International status.”

Cricket Namibia’s Asburton Mini-Cricket program has been the leading developmental cricket program under the 92 Associate member countries for the last two years running. Our coaches serve over 26 000 learners in community schools with regular cricket coaching during physical education periods. This program is operational in Gobabis, Keetmanshoop, Otjiwarongo, Okahandja, Khomasdal, Katutura, Khorixas, Ondangwa, Swakopmund, Outjo, Walvis Bay and Grootfontein.

We are by no means perfect, but we are a learning organization, seeking ways to continuously improve. We have several new initiatives for the remainder of the year, which provide ideal opportunities for corporate involvement.

Photo Credit: The Namibian Newspaper

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