Cricket Namibia CEO, Johan Muller announced the partnership with Future Media as CN’s media partner on Friday, 18th September at a Corporate Golf Day which was hosted by CN at the Windhoek Country Club.
Muller says, “Cricket has become a vehicle to drive brand exposure for corporate companies. The association of commercial partners with Cricket Namibia programs will provide marketing and exposure for all entities involved. The purpose of the partnership with Future Media is to provide the necessary platform to create awareness and provide exposure to all cricket programs.”
“Cricket Namibia has a very clear strategy to drive cricket to the northern Regions and smaller communities of Namibia. Future Media provide the perfect partner to drive the awareness of this strategy. Their four different radio stations capture the audience of the wider demographic and geographic regions and almost the entire Namibia. Future Media has aligned themselves to serve a very diverse audience in the country and we are privilege to partner with them” says Muller.
Gary Stroebel, Future Media CEO, says it was not a difficult decision for Future Media to get involved when Johan laid out his mission and vision for cricket in Namibia. “Cricket has already achieved so much and behind the scenes is a management team that understands their mission and provides a sports platform for variety of entities to get involved. Between our four brands, we are reaching between 75% – 80% of all economically active Namibians across different scopes of the world, and the idea is to inspire the Namibian youth.”
“Thank you for getting us involved with the game of cricket. Cricket is a sport that accommodates everyone. The younger generation from different towns can now dream of playing at big stadiums because of what Namibian cricket is doing.
Gary further adds that it is amazing to see how a country with a small population like Namibia is able to compete against big nations, we as businesses owe it to Cricket Namibia to support them over the next year. “Our job at Future Media is to make sure that the message of CN reaches out to the Namibian population.”
We at Cricket Namibia are pleased to have a media partner that is committed to spreading our messages to the rest of our Namibian communities.